Forum Posts

Omar Faruk
Jun 29, 2022
In Welcome to the Forum
This is a very difficult time for the travel industry, where the coronavirus pandemic has hit the industry the worst. However, signs of recovery are beginning to appear. Many companies are beginning to refocus their focus on marketing so they can stay ahead of the curve when larger trips become possible again. With all these challenges, it's hard to imagine starting a whole new travel business. But I know people who are doing just that and are facing the current challenges head-on. They know the industry is coming back and want to see this as a window of opportunity to make progress while others are standing still. These conversations made me think ghost mannequin effect exactly how I would market a brand new travel business if it was my own, and I thought those thoughts would be an interesting reading. I did. Hopefully, the following insights will help those at the beginning of the journey (and potentially those familiar with it) overcome these difficult months and thrive on the other side. Start with keyword research First job-building a website, right? advertisement Continue reading below Wrong. Before thinking about designing your site, you need to dig into your market data to determine who your audience is and what you're looking for. All the design and construction of your website should flow from this first survey. Without it, you'll be off course quickly before you gain momentum, and you're at high risk of going off course. You shouldn't just do this at the surface level for the 5/10/20 headline phrase that your viewers might search for. Dig deeper. Take a look at every stage of the marketing funnel to identify what people are looking for before considering the products and services you offer. The more detailed you are in this process, the more successful your business will be. Build a great website Once you've identified what your audience is looking for, you need to map that information to your website. advertisement Continue reading below Throughout the design process, you need to refer to Keyword Research and make sure you have all the pages you need to cover all the phrases and topics you have identified. At this stage, you also need to make sure that you have enough information about how the optimized page will look. Read these resources or talk to your SEO specialist (ideally a travel-focused specialist
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Omar Faruk

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