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sihab seo
Jul 28, 2022
In Welcome to the Forum
Media covering stock exchange news often naturally links to investor relations (IR) pages. Here’s an example of the highest-authority backlinks (based on Domain Rating scores) pointing to Allbirds pages, all of them being on the IR subdomain: Backlinks report results Public companies can easily accumulate some impressive backlinks to their IR pages this way. The question is what potential these links may have with regards to rankings of other pages. There are two aspects we need to take into account here: IR content needs to be compliant with guidelines of the oversight regulatory authority (such as SEC in the U.S.). This isn’t the best place to get super creative and leverage the potential link bait by shoehorning unnecessary internal links. The context of these links is often just about the stock and financial aspects, which decrease its relevance to pages the company wants to boost in organic search. These backlinks are still great, but I consider them less important than backlinks pointing to the standard pages. Many websites publishing content about stock markets will link to both IR and non-IR pages eventually. recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience. Think of all the quarterly reports, mergers and acquisitions, and stock prices surging and plummeting. The media coverage doesn’t stop once a company goes public. To illustrate, here’s Seeking Alpha, one of the most popular websites focused on investment-related content, linking to Oatly 36 times already. There are links to both IR and standard pages: Linked Domains report results Screenshot taken from Linked Domains report in Ahrefs’ Site Explorer. Brand mentions More often than not, a piece of content mentioning your brand won’t link to you. But the unlinked brand mention counts for SEO too: It’s an opportunity to reach out and turn it into a link. It helps Google join the dots between the brand, i.e., entity in SEO terms, and what it does (we’ll dive into this later). It may improve the brand’s and website’s E-A-T (expertise, authoritativeness, and trustworthiness) as highly authoritative sources write about the business and products. The rise in brand mentions is often quite significant. Here’s what the peak looks like for NerdWallet, which went public in November 2021 and was already on a solid upward trajectory of brand mentions:
Links to investor relations pages
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