Apr 04, 2022
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The developments above clearly show Whatsapp Mobile Number List where the platform is heading: less manual control, more automation. Almost every update that Google has done can be placed within this trend. I therefore expect this trend to continue in 2021 and beyond. Of course it's speculation which updates Google Ads will make next, Whatsapp Mobile Number List but there are a few that I think are likely. So let's take a look at the crystal ball and make some predictions for the future. Responsive Search Ads become the default Google has Whatsapp Mobile Number List already tested with this and therefore this is a fairly safe prediction. I expect Google to make Responsive Whatsapp Mobile Number List Search Ads the standard next year. Expanded Text Ads will remain available for now, but will eventually be phased out. All the more reason to get to work on this even more seriously in the coming months. Targeting becomes simpler (and more complex) Google is getting Whatsapp Mobile Number List better and better at targeting audiences. For example, with in-market audiences it has been possible for some time to target people who are currently in the market for certain products or services. These Whatsapp Mobile Number List audiences will get better and better and the options will only increase. Ultimately, I expect that keywords will no Whatsapp Mobile Number List longer be necessary for a successful campaign. In the (distant) future, Google will automatically target the right audiences and keywords based on your objective, without you having to choose them yourself. The algorithm will then automatically optimize for this. Manual Whatsapp Mobile Number List bidding will eventually disappear Manual bidding is often the best option for small or novice advertisers, so I sincerely hope it lasts for a long time to come. But I expect that manual CPC as a bidding strategy will eventually disappear. I don't expect this in 2021, but in the further Whatsapp Mobile Number List future. Google will then probably tell us that manual bidding is an outdated way of advertising and that automatic bidding strategies are the future.