Apr 20, 2022
In Welcome to the Forum
So from the advertiser side we see that Telemarketing Lists there is an increasing interest from this angle. This also emerged during the Performance Marketing Insights event in Amsterdam, which took place on June 4 and 5. The large affiliates in turn respond smartly to this. They no longer focus solely on realizing online sales. There are Telemarketing Lists more and more initiatives aimed at generating offline sales in, for example, the store. cashback A good example of this is the Quadro High Street . Quadro is a major cashback company in the UK. You can earn up to 10 percent cashback with a purchase in the stores or branches of affiliated retailers. From Telemarketing Lists clothes to groceries, eating out and buying new furniture. All this using the Quadro app, in which Telemarketing Lists you activate the cashback offer and register your credit or debit card. Based on this, the cashback can be linked to your Quadro account. Fortunately, you will not only find these Telemarketing Lists kinds of initiatives across the border, but also in the Netherlands. Soupy has given its app a new look and now makes it possible to get cashback for purchases in the supermarket. You buy the products of the promotion, scan the receipt and barcodes via the app to claim your cashback. In-store vouchers Discount code sites are also increasingly offering in-store vouchers. You can print these discount codes or show them on Telemarketing Lists your mobile via an app. These kinds of developments make measuring online to offline conversions a lot easier. Expect that we will see many more such Telemarketing Lists initiatives in the near future. Data insights and data sharing When you talk about data in affiliate marketing, it often concerns the added value of affiliates and the application of conversion attribution models. I will not talk about that in this article, because it has been going on for years and is Telemarketing Lists therefore not new. I prefer to talk about data sharing and transparency. It is often said that the affiliate market should become more transparent. Many steps have already been taken in recent years for more openness with regard to conditions, measurements, deduplication and where exactly the traffic comes from. There is always room for improvement, of course, and I'm mainly referring to Telemarketing Lists sharing more data with each other.